The music is melodious, and the rhythm of the keystrokes radiates RaymondWeil’s love for music. Raymond Weil’s new video blockbuster, ‘Precision is the Source of Inspiration’, is a new interpretation of the perfect interweaving of the watchmaking field and the music world. With music as the thread, the film talks about the birth of the classic master SEMAINIER moon phase watch.
New video blockbuster ‘Precision is the source of inspiration’
Watchmaking and music have too much in common, whether it is technical, aesthetic or emotional expression. This wonderful work also inspired Raymond Weil-the Swiss watchmaking brand’s creative inspiration. In the film, the brand expressed a love for music and a persistent pursuit of technology: from line drawing, careful design to intentional creation , Moving pictures, with beautiful music coming out.
Precision is the source of inspiration, both for the brand’s slogan and the theme of this new film. Inspiration is the basis for the creation of artworks, and precision is an essential element for achieving excellence. This is not just a brand image film. Its far-reaching significance is to inspire, educate and convey the company’s brand message to the audience. For a long time, Raymond Weil has been trying to show its superb skills to the public, and now the brand wants to show the connotation of its work. This new video is the core of the brand’s multi-channel publicity. Raymond Weil hopes to try a new way of promotion.
Raymond Weil Classic Master Moonphase Watch
Accompanying the elegant melody, the new brand image film condenses time and space on the 41mm diameter RAYMOND WEIL classic SEMAINIER moon phase watch: the dial flashes as bright as the moon, and the seven blue steel hands accurately and accurately Running. Hour hand, minute hand, second hand, and four large hands showing the weekly calendar and the month are constantly rotating around the ‘clou de Paris’ decoration in the center of the dial. The small hands showing the calendar, moon phases, and days of the week are located on three small auxiliary dials (at 3, 6, and 9 o’clock, respectively), like stars that orbit the sun. The polished stainless steel case features four in-line delicate buttons to adjust the watch. The proofreading system, developed exclusively by the watchmakers of Raymond Weil Watch Factory, is very easy to operate, with just one finger press. Through the bottom of the sapphire crystal, the wearer can appreciate the movement of the automatic rotor in the center of the movement, which can bring 42 hours of power to the watch. In addition, this watch inherits the pure tradition of watchmaking, using a black alligator leather strap and traditional pin buckle design, which perfectly combines precision and elegance.
This outstanding and elegant watch work perfectly interprets music as the source of Raymond Weil’s creative inspiration, and has become the carrier of the brand’s expression of value, skills and passion, and an integral part of brand marketing. Raymond Weil Global Vice President Elie Bernheim believes that from now on, Raymond Weil can conduct “music” marketing for partners and customers at the same time, and show the world the successful image of this Swiss brand to achieve Harmony, elegance, tradition and innovation.
RaymondWeil SEMAINIER moon phase watch technical parameters
Movement: RW3600 mechanical movement.
Winding: Automatic winding.
Power reserve: 42 hours.
Jewel bearings: 25 pieces.
Functions: central hours, minutes and seconds; calendar is displayed at 3 o’clock; moon phase is displayed at 6 o’clock; week is displayed at 9 o’clock; central moon-shaped hands indicate the month and weekly calendar.
Case: round, polished steel; diameter: 41.5 mm; thickness: 10.85 mm.
Bezel: polished steel.
Crown: Polished steel tooth pattern, engraved with RW logo.
Table mirror: sapphire mirror, anti-glare treatment on both sides.
Dial: silver-plated with Paris studs in the center.
Time scale: black Roman numerals.
Hands: hour / minute hands; blue steel Breguet hands.
Calendar week calendar: blue steel willow leaf pointer.
Weekly calendar monthly calendar: blue steel moon-shaped hands.
Case back: Gland sapphire mirror.
Strap: brown alligator-embossed calfskin strap with saddle stitching and polished stainless steel pin buckle.
Water resistance: 50 meters.