Milan, April 17, 2018 – Panerai exhibits Candela (Candlelight) at the 57th Milan Design Week, a piece by three talented British designers Felix de Works created by Pass, graphic designer Michael Montgomery and ceramic artist Ian McIntyre were exhibited for the first time in Italy.
“ LIGHT IN THE DARKNESS ” Design that combines time, light and deep sea
CANDELA: fascinating art installation that illuminates the Milan Triennial Centre
Candela was exhibited at the world-famous Victoria & Albert Museum during the London Design Festival and is now in the ‘Light in’ of the La Triennale di Milano (Milan Triennale) from April 17th to 22nd ‘Darkness’ exhibition, a new perspective on the concept of time and light, the essence of Panerai.
Felix de Pass, Michael Montgomery, Ian McIntyre
Panerai has always considered design as a brand mission, and it revolves around design in innovation and research and development, and does not change with the passage of time; and the luminous light adopted by Panerai watches in the early days to meet the demands of the Italian Royal Navy Commando
The art installation seems to take the audience into the depths of the ocean and embark on a fantasy journey towards the shining light of Candela. The term ‘Candela’ is an international unit for measuring luminous intensity.
The circular device hangs on the floor of the exhibition hall and slowly rotates clockwise. As time passed, a beam of strong light passed through the disc, reflecting a fading light. The creator uses digital simulation technology and uses materials with luminous characteristics to create this unique work.
LUMINOR SUBMERSIBLE 1950 CARBOTECH ™ 3 DAYS AUTOMATIC-47mm 3-Day Power Reserve Automatic Professional Dive Carbon Fiber Watch (PAM00616)
LUMINOR SUBMERSIBLE 1950 AMAGNETIC 3 DAYS AUTOMATIC TITANIO-47mm 3-day power reserve automatic professional diving antimagnetic titanium watch (PAM01389)
Panerai’s Submersible watch becomes part of the installation, showing its unique technical performance and design. Every professional Panerai diver’s watch is rugged and durable. It is legible even in the deep ocean. The design inspiration comes from the historical origins of the brand and the marine world. At the same time, look to the future, incorporating outstanding new technological achievements and unparalleled creativity. The series includes the Luminor Submersible 1950 CarbotechTM 3 Days Automatic carbon fiber watch with a Carbotech case and the Luminor Submersible 1950Amagnetic 3 Days Automatic Titanio antimagnetic titanium watch. Its innovative case protects the inside of the watch from external magnetic fields.
The design of the Panerai watch has always been simple and neat, and it is proud of its peers in the field of fine watchmaking. The brand was a dedicated watch for underwater military operations in the 1930s and 1940s. It is sturdy and durable, and every detail has been carefully shaped to fully realize the original intention of the design. Panerai watches show outstanding performance and simple lines. They are classics in the field of international fine watchmaking.
Panerai has actively sponsored various initiatives to promote design culture over the years, paying tribute to the brand’s outstanding tradition.
A number of international cooperation projects have emerged, including the ‘O’Clock’ exhibition co-curated with the Triennale Design Museum of Milian, Patricia Urquiola’s specialty store for Panerai retail, and the title Sponsored a number of events including the Miami Design Show (USA), the London Design Festival and the prestigious Wallpaper Design Award (UK). Panerai spared no effort in promoting design and contributed to the development of international design. In order to further consolidate its relationship with design, Panerai donated Candela to the Milan Triennial Design Museum as an exhibit of its permanent exhibition.