Building. Traces Of A Hundred Years Of Time Exhibition’ Building Eternal Time Taste Of Classic Time Traces

(Taipei, June 6, 2018) Swiss Mido, founded in 1918, celebrated the “Metro-Centennial Exhibition” in Taipei to celebrate the Swiss Mido brand. The 100th birthday, with the theme concept of ‘past, present, future’, exhibited a number of antique watches with historic significance, as well as the new 2018 classic series. Looking back at history, I also took the opportunity of the 100th anniversary celebration to look to the future, plan the blueprint for the future, and show the lifestyle of each era through the design of watches in different eras. Mr. Franz Linder, Global President of MIDO Switzerland, was invited to Taiwan to attend the celebration event, and met with Ms. Li Peiqing, General Manager of Swatch Group Taiwan Branch, Mr. Lan Kaiyu, Vice President of MIDO Taiwan, and National Male God Mr. Zheng Yuanchang celebrated the glorious century of beauty. At the same time, Swiss Mido also launched the new Belemceli series ‘Memorial Day’ large calendar automatic mechanical watch with a unique large calendar window function combined with the Caliber 80 ultra-long power reserve, specially for Switzerland Born in the 100th anniversary of Mido Watch, it commemorates the ‘big day’ of Swiss Mido Watch in this century. In addition, the limited edition watch of the Belem Celli series ‘Past, Present, Future’ was also dazzled at the event. With its unparalleled aesthetic interpretation and watchmaking technology, it shows the beauty of the brand in the year of brand development. Different periods on the wheel, traces engraved in 1918 and 2018, and expectations and imagination for the future 2118.

A hundred years of unremitting creation of classics

   Swiss Mido Watch was born in 1918. Therefore, the ‘Buildings and Traces Centennial Time Exhibition’ was also specially chosen to hold historic buildings with special meaning to the brand. It was built in 1918 in the Huashan 1914 Cultural and Creative Industry Park Red Brick Liuhe Courtyard. It is undoubtedly the perfect venue choice for Mido. The celebration is based on the theme concept of ‘past, present, and future’. After reviewing the good times, a new chapter is launched. Introducing high-altitude dance and parkour as an opening performance in the event that the seconds pass. First, the high-altitude dancer who appeared first flipped elegantly and lightly into the red brick historic site. Then the parkour players brought extreme sports performances. The strong grasp of the sense of space reflects the motto of “to be and to last”, which is also the core idea of ​​“persistence, eternity, and pioneer” that Mido has always advocated. At the same time, a splendid array of light and shadow brought brilliant and fashionable catwalk performances by the supermodels of Kyv, showing the wonderful new works of Swiss Mido in 2018. The national male god Zheng Yuanchang appeared immediately, and Zheng Yuanchang, who has not appeared in Taiwan for a long time, set off another climax for the ‘Building a Trace Centennial Time Exhibition’ and interpreted the classic watchmaking aesthetics of Mido with a dazzling attitude.

Simple and timeless, elegant and pure

   In commemoration of the important moment of the 100th anniversary of the brand’s birthday, Swiss Mido has launched a new Belemceli series “Remembrance Day” fully automatic mechanical watch, equipped with a large calendar window function, and based on the Caliber 80 automatic mechanical movement , Designed the Mido exclusive movement, extended the heritage of the brand’s core spirit through the Belem Sairee series, and upheld the founder George. Mr. Sharon’s visionary spirit designs extraordinary timeless classic timepieces.
   The dazzling feature of the Belem Série “Memorial Day” automatic calendar watch is that it inherits the classic features of the Belem Série series: a double-layered bezel showing elegant texture, a sandblasted dial, and double-sided material hands The meticulous round polished stainless steel case, the classic double-cell wide calendar display window is the classic and unique symbol of its watch, each exquisite detail is unique. Two wide calendar windows are located at 6 o’clock, and the digital display is enlarged to achieve its visual balance. It has become one of the timepieces with the largest date window display in the price band of Swiss mechanical watches. Choose from different materials and styles.

Eternal Classic

   At the event, Swiss Mido also launched a limited-edition watch of the Belenceli series ‘Past, Present, Future’ with the theme of ‘Past, Present, Future’ to show the eternal brand persistence and tribute. And inheriting its splendid watchmaking skills, adhere to the outstanding watchmaking tradition, and witness the glorious moment of the brand’s eternal classic. The Berencelli series ‘Past, Present, Future’ trilogy limited edition watch takes the famous French landmark Rennes Opera House as the inspiration for design, and continues the extraordinary classic design and professional watchmaking craftsmanship of the series in a unified and unique way. Iconic design style, time-recorded chapters, presenting different periods of the Mido development ring, showing forward-looking design thinking: accurately presenting the design images of 1918 and 2018, and the outlook for the future 2118 With expectations. The watch has an independent small seconds device: small and complicated functions, which is one of the brand’s product features since its inception in 1934, classic and elegant. The limited edition watches of the Belenceli series ‘Past, Present, Future’ trilogy are all decorated with the 100th Anniversary 100th Anniversary logo. The number of limited editions represents the important year of the brand’s development, each being 1918 , 2018 and 2118, all are equipped with exquisite limited watch boxes and are equipped with certificates marked with limited numbers.
   Swiss Mido hopes to commemorate the 100th anniversary of MIDO Mido’s “Big Day” with the new Belem Cerelli series “Memorial Day” full automatic mechanical watch and the “Past, Present, Future” trilogy limited edition watch ‘Day’, continuing the traditional Swiss watchmaking process and timeless design aesthetics, and the centennial celebration of Swiss Mido will also last a whole year.
Technical Parameters

Belem Celli Series ‘Memorial Day’ Large Calendar Automatic Mechanical Watch M027.426.22.018.00 + M027.426.36.018.00
Movement: Mido Caliber 80 fully automatic movement (based on ETA C07.651); 11½ ” ‘; movement diameter 29.40 mm; thickness 5.77 mm; 25 diamonds; 21,600 swings / hour; ELINFLEX mainspring ELINCHRON II balance spring; engraved and engraved movement, automatic oscillating weight decorated with Geneva ripples and MIDO logo. Hours, minutes and seconds large calendar display; three directions to adjust its travel time accuracy; up to 80 hours of kinetic energy reserve.
Case: M027.426.22.018.00: Intergold material, satin-polished 316L stainless steel case, PVD rose gold-plated stainless steel bezel and crown.
M027.426.36.018.00: PVD rose gold-plated stainless steel case.
40mm in diameter, composed of 3 parts, double-sided anti-glare coated sapphire glass, transparent back can observe the exquisitely carved movement, engraved serial number, waterproof depth of 100 meters.
Strap: M027.426.22.018.00: Intergold material, satin-polished 316L stainless steel and PVD rose gold-plated stainless steel material,
Stainless steel folding clasp.
M027.426.36.018.00: Black calfskin rolled crocodile strap with stainless steel folding buckle.
Dial: Mercerized polished white grain dial, two side-by-side wide date windows at 6 o’clock.
Hands: Double-sided hour and minute hands (sandblasted on one side and diamond-cut on the other), and diamond-cut second hands.

Belem Celli Trilogy ‘Past, Present, Future’ Trilogy-1918 Limited Edition M8608.3.26.8
Movement: Mido ETA 2825-2 fully automatic movement, 11½ ” ‘, diameter 25.60mm, thickness 6.60mm, 25 diamonds, 28,800 swings / hour, NIVACHOC shock absorber, NIVACOURBE hairspring, NIVAFLEX NO main hair Bar, NIVAROX II hairspring. Finely crafted, exquisite movement, automatic oscillating weight carefully carved Geneva ripples and MIDO logo. Hours, minutes, date and ‘small three-hand’ seconds at 6 o’clock. Adjust the travel time accuracy in 3 directions. Up to 38 hours of kinetic energy storage.
Case: PVD rose gold-plated stainless steel stainless steel case, diameter 38mm, 3-layer case design, double-sided anti-glare coated sapphire glass, transparent back, observable fine-grained movement, engraved ‘Limited Edition xxxx / 1918 (limited edition xxxx / 1918)’ and serial number, water-resistant to 50 meters.
Strap: Very lustrous brown calf broken crocodile pattern strap, PVD rose gold plated stainless steel folding buckle.
Dial: polished ivory dial, polished PVD rose gold-plated indexes.
Hands: Fully stamped leaf-shaped hour and minute hands, blue steel seconds hand.

Belem Celli Trilogy ‘Past, Present, Future’-2018 Limited Edition M8608.4.26.1
Movement: Mido ETA 2825-2 fully automatic movement, 11½ ” ‘, diameter 25.60mm, thickness 6.60mm, 25 diamonds, 28,800 swings / hour, NIVACHOC shock absorber, NIVACOURBE hairspring, NIVAFLEX NO main hair Bar, NIVAROX II hairspring. Finely crafted, exquisite movement, automatic oscillating weight carefully carved Geneva ripples and MIDO logo. Hours, minutes, date and ‘small three-hand’ seconds at 6 o’clock. Adjust the travel time accuracy in 3 directions. Up to 38 hours of kinetic energy storage.
Case: Mercerized polished 316L stainless steel case, diameter 38mm, three-layer case design, double-sided anti-glare coated sapphire glass, transparent back, observable fine-grained movement, engraved ‘Limited Edition xxxx / 2018 (Limited xxxx / 2018) ‘and serial number, water-resistant to 50 meters.
Strap: Mercerized polished 316L stainless steel strap with folding clasp.
Dial: white polished dial, polished stainless steel scale.
Hands: Fully stamped leaf-shaped hour and minute hands, blue steel seconds hand.

Belem Celli Trilogy ‘Past, Present, Future’ Trilogy-2118 Limited Edition M8608.3.18.9
Movement: Mido ETA 2825-2 fully automatic movement, 11½ ” ‘, diameter 25.60mm, thickness 6.60mm, 25 diamonds, 28,800 swings / hour, NIVACHOC shock absorber, NIVACOURBE hairspring, NIVAFLEX NO main hair Bar, NIVAROX II hairspring. Finely crafted, exquisite movement, automatic oscillating weight carefully carved Geneva ripples and MIDO logo. Hours, minutes, date and ‘small three-hand’ seconds at 6 o’clock. Adjust the travel time accuracy in 3 directions. Up to 38 hours of kinetic energy storage.
Case: Polished PVD black-plated matte 316L stainless steel case, diameter 38mm, 3-layer case design, double-sided anti-glare coated sapphire glass mirror, transparent back can observe finely carved and exquisite movement, It is engraved with ‘Limited Edition xxxx / 2118 (limited edition xxxx / 2118)’ and serial number, and is waterproof to 50 meters.
Strap: Cordura® (Caldura) fabric decorated calfskin strap, PVD black 316L stainless steel folding buckle. Black PVD plated stainless steel plate engraved with 100th Anniversary.
Dial: Anthracite grey mercerized sanded dial with polished scales.
Hands: Fully stamped leaf-shaped hour and minute hands, seconds red lacquer-coated seconds hand.

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