As the leader of China’s high-end watches, Beijing Watch has always been a leader in domestic watches in the field of high-end watches, whether it is from the tourbillon or the three questions and the double tourbillon. Since the acquisition of Beijing Watch Factory by Fiyta in 2015, everyone has expectations and doubts about the development of Beijing Watch itself. At the 27th Shenzhen Watch & Clock Fair, Watch House interviewed Mr. Xu Chuangyue, deputy general manager of Beijing Watch, below It is the details of the interview.
Mr. Xu Chuangyue, Deputy General Manager of Beijing Watch
Home of Watches: How did Fiyta keep the original characteristics of Beijing products and make innovations after its shares in Beijing?
Mr. Xu: The cooperation between Fiyta and Beijing has just been one year in June this year. Everyone is very concerned about what kind of sparks Fiyta and Beijing produced during this year. In the launch of the dual-logo ultra-thin tourbillon watch, we have seen that both parties can give full play to their advantages in their respective areas of expertise. Fiyta excels in operation and product design and process control. Beijing Watch is good at technical research and development of movements. In this regard, the two are the best partners. The dual-logo ultra-thin tourbillon Is the representative of the two sparks.
Beijing watches have strong Chinese cultural characteristics. In the past products, no matter in the enamel, carved gold crafts or the performance of traditional Chinese elements on watches, they have extraordinary performance. The teams from Fiyta and Beijing have been in a state of active running-in and integration. First of all, Beijing Watch will add some fashionable elements to the entry-level watch, and it will be more design-oriented. In this respect, it can be said that Beijing Watch has always been the weak point of Beijing Watch. In the high-end field, this has always been the strength of Beijing Watch, and more elements will be incorporated into the high-end field of Beijing Watch.
Mingzhu Series BG030001
Watch House: How to treat smart watches? Will Beijing Watch launch its own smart watch?
President Xu: For smart wearable devices, it is still difficult for Beijing Watch to participate in this aspect. This is a problem faced by all traditional watchmaking industries. The main thing for smart wearable devices is to connect to the Internet. The requirements of the entire ecosystem are very high. The requirements for software development and IT are currently not available to Beijing Watch. Our current idea is to find a third party to cooperate and start from light intelligence. For Beijing Watch, it is still difficult to break through the field of smart wearable devices from the current technology accumulation. The best way is to cooperate with third parties. When will it be implemented? There is no such plan in the short term.
Beihai series BG010005
Watch House: For the current youthfulness of the watch market, as a traditional watchmaking brand, has Beijing Watch been launched for customers’ younger models?
Mr. Xu: I have mentioned this before that wearable devices are one of the concerns of young customers. In fact, Beibei has a market in which it has its own strength, which was previously mentioned. Adding fashion and enhancing design sense will bring traditional oriental aesthetics. Incorporating the perspective of modern young people like aesthetic appreciation into watches, these are all what young consumers today need. Beijing may appear in the future in terms of smart watches, but it has not yet been included in our plan.
Inspiration series BL020006
Home of Watches: What are the difficulties in the manufacturing process of the dual-logo ultra-thin tourbillon watch launched at the Baselworld 2016?
Mr. Xu: The biggest difficulty of this watch is that if it is thin and stable, in terms of movement, it has more than 157 parts and a dual barrel design, which provides 80 hours of power reserve. Ultra-thin, so the requirements for the parts of the movement are higher. There are great challenges in the winding of the watch and the stability of the movement. How to keep the movement of the watch stable on the basis of being ultra-thin.
Summary: On the whole, Beijing Watch has made a lot of updates in entry-level watches this year, and also enlarged, redesigned and developed some of the original classic models. At the same time, a new series of women’s watches has also been launched. This series of women’s watches has become more fashionable in terms of diameter and jewelry design. The design of the men’s watch appears more concise, making the Beijing watch more attention of young people.