Audemars Piguet’s 2017 Sales Approach 1 Billion Swiss Francs

At the SIHH 2018 in Geneva, Francois-Henry Bennahmias, CEO of Audemars Piguet, revealed that the brand’s sales in 2017 were close to 1 billion Swiss francs.

   Swiss luxury watch brand Audemars Piguet was founded in 1875 and is still owned by the descendants of Jules-Louis Audemars and Edward-Auguste Piguet. In recent years, Audemars Piguet’s annual output has been controlled at more than 40,000 pieces, but the average price has continued to rise.
   Francois-Henry Bennahmias recalled: ‘In 2011, Audemars Piguet sold a comparable number of watches with sales of about 500 million Swiss francs.’
   In 2017, Audemars Piguet sales increased by 12% year-on-year, exceeding the overall level of the Swiss watchmaking industry (+ 6%). Francois-Henry Bennahmias said that by 2019 Audemars Piguet will continue to maintain an annual output of more than 40,000 pieces, and in 2020 the brand will increase its annual output slightly.