On April 8, 2014, as the grandson of Raymond Weil founder Raymond Weil, Elie Bernheim officially replaced his father Olivier Bernheim as the brand’s new chief. Executive officer. As the third generation of the family, he will lead this legendary Swiss watch family brand to a more distant future in the years to come.
After graduating from the famous hotel management school in Lausanne, Elie Bernheim officially joined the company in 2006. As the third-generation legal heir of the brand, Elie Bernheim-the grandson of Mr. Raymond Weil-has always been adhering to the spirit of the brand in his work Require the brand with ultra-high watchmaking technology and unique design concepts.
Although Elie Bernheim graduated in management, this did not make him encounter any difficulties in the technical mastery of the watchmaking industry. At the same time, he seems to be more handy in managing Raymond Weil’s entire brand business strategy. The success of Raymond Weil’s global strategic marketing in recent years can be seen. It is very important to clarify the development direction of the brand. Technology is like the cornerstone of the watch industry. Only on this basis can there be more room to play. For many years, Elie Bernheim has maintained unprecedented respect for traditional watchmaking technology. The development of new products is a heritage of watchmaking technology. At the same time, more technical innovations under this premise are to open the watch market. The best way.
In addition to his passion and pragmatism for the watch industry, Elie Bernheim also loves art and music. In fact, this is also the result of his mother’s cultivation of him. His mother is a professional pianist. From the brand’s new product development and market positioning in recent years, we can also find many elements combined with music.
Elie Bernheim officially took over the entire brand from his father Olivier Bernheim. Olivier Bernheim joined the family company in 1982 and has been President and Chief Executive Officer of Raymond Weil since 1996, and will continue to serve as Chairman of the Board and Corporate Advisor.
Source: Communiqué RaymondWeil SA, Geneva