Audemars Piguet’s 2017 Sales Approach 1 Billion Swiss Francs

At the SIHH 2018 in Geneva, Francois-Henry Bennahmias, CEO of Audemars Piguet, revealed that the brand’s sales in 2017 were close to 1 billion Swiss francs.

   Swiss luxury watch brand Audemars Piguet was founded in 1875 and is still owned by the descendants of Jules-Louis Audemars and Edward-Auguste Piguet. In recent years, Audemars Piguet’s annual output has been controlled at more than 40,000 pieces, but the average price has continued to rise.
   Francois-Henry Bennahmias recalled: ‘In 2011, Audemars Piguet sold a comparable number of watches with sales of about 500 million Swiss francs.’
   In 2017, Audemars Piguet sales increased by 12% year-on-year, exceeding the overall level of the Swiss watchmaking industry (+ 6%). Francois-Henry Bennahmias said that by 2019 Audemars Piguet will continue to maintain an annual output of more than 40,000 pieces, and in 2020 the brand will increase its annual output slightly.

Citizen Taiyuan Flagship Store Grand Opening

Citizen Taiyuan flagship store ribbon-cutting ceremony

Photo of Chen Kun with Citizen Solar-powered Satellite Clock

Citizen Eco-Drive Satellite Clock Wing
On November 1, 2011, the grand opening of the Citizen Taiyuan flagship store in Century Plaza, the core business district of Taiyuan, Shanxi. Mr. Sumikawa Ryufu, the general manager of Citizen China and Mr. Chen Kun, a popular star, came to the scene to witness with the guests. This event. The completion of the Taiyuan flagship store not only demonstrates Citizen’s determination to accelerate the pace of expanding the second- and third-tier markets, but also enables local consumers to experience the innovative technology and taste of life brought by Citizen more directly.
10 At 10 am, the opening ceremony kicked off in a fresh, melodious and artistically inspiring saxophone solo. At the scene, the newly completed new shop was looming under the cover of the black gauze. The popular star Chen Kun appeared in a fashionable dress, showing his handsome style. In the interaction with the host, Chen Kun expressed his appreciation for the environmental protection concept of the Citizen brand. ‘Some time ago, I launched a walking event in Tibet. In the sky, the unpolluted original ecology and natural scenery deeply infected me, and made me deeply appreciate the importance of environmental protection. I hope everyone can start from the point and strive for environmental protection. In fact, the choice of watches This is also the case. For example, my favorite Citizen Eco-Drive watch has energy as long as there is light. It does not need to change the battery frequently, which not only avoids pollution to the environment, but also very convenient. Mr. Fu and Mr. Chen Kun and four other guests came to the stage to cut the ribbon for the new store. Then two doors behind them heralded the successful opening of the first Citizen flagship store in Shanxi, and the simple and elegant storefront came into view. The specialty store uses Citizen’s classic black and white as the main color, and the exquisitely designed display cabinet displays a variety of watch products, which meets the consumer’s all-round demand for watch purchase. It is worth mentioning that the world’s first solar-powered satellite timepiece • Shiyi, with its unique and innovative technology, has aroused strong interest from the guests present. This watch can receive satellite signals and automatically correct the time worldwide. , Perfect realization of the human dream of connecting with outer space through time signals.
In recent years, Citizen has continuously increased the pace of construction of specialty stores and flagship stores. The specialty stores have the advantages of multiple watch styles, good shopping environment, and meticulous and considerate services. They aim to enhance interaction with consumers through these stores. At the same time, Citizen has continuously built a more standardized and professional service system, showing its comprehensive comprehensive strength in the field of watch manufacturing in an all-round way, and its market performance has been rising steadily. Today, Taiyuan has become one of the core areas of economic development in North China. Citizen is even more optimistic about Shanxi’s development potential and continuously expands its sales network coverage in Shanxi to seize market share and ensure a leading position. ‘The completion of the Taiyuan flagship store will not only help Citizen understand the latest demand feedback from local and surrounding consumers in a timely manner, but also hope that through this window, based on Shanxi and radiating North China, we will create a more intimate and comfortable shopping environment for consumers Excellent service. ‘Said Mr. Sugawa, General Manager of Citizen China.