May 2, 2019, Schaffhausen-Recently, Swiss watchmaker IWC Schaffhausen has released a new visual blockbuster of the new Spitfire Spitfire pilot series watch. Brand ambassador Lewis Hamilton leads the lead. In the film, the legendary driver who won the F1 championship five times appeared in the same frame with the Mercedes-Benz Silver Arrow race car and the Silver Spitfire Aircraft. .
IWC brand ambassador Lewis Hamilton leads a new blockbuster watch visual
IWC launched a global advertising campaign for its new pilot series of timepieces, and the visual blockbuster released by IWC is one of them. In the film, Hamilton drove a fierce battle at Goodwood Speedway with the Mercedes-Benz W125 Silver Arrow and Spitfire Spitfire. When the two sides cling to each other, Hamilton uses the IWC Spitfire pilot chronograph watch worn by his wrist to stop time, and the fighter aircraft is momentarily stationary. The final film ends with ‘I can stop time but nothing stops me’, which is the ultimate interpretation of the f1 legendary driver’s control of destiny. In the face of challenges, it is even more necessary to respond accurately, and IWC’s new timepieces are also designed for this.
Mercedes-Benz ‘Silver Arrow’ Racing and Silver Wing Spitfire
Following the release of IWC’s engineer series in 2017, Hamilton led the show again this year, representing the continuation and innovation of the brand communication campaign. The emergence of the Spitfire Spitfire closely linked classic motorsport to aviation. This is not only the two pillars of the soul of IWC, but also its disdainful pursuit of mechanical and engineer spirit. The relationship between Hamilton and IWC is also firmly established on the basis of long-term and fruitful cooperation with Mercedes-AMG.
IWC Spitfire Pilot Chronograph Scenario (Model: IW387902)
Ms. Franziska Gsell, IWC’s Chief Marketing Officer, said: “Through the Mercedes-Benz W125 ‘Silver Arrow’ racing car, the Silver Wing Spitfire and our new Spitfire Spitfire Pilot Series watch in a frame This film combines the adventurous spirit of racing drivers with high performance, high precision and strong aesthetics. These profound symbols are exactly the same as the ambassador of Lewis Hamilton. He is not only a legendary driver, but also a fashion vane .In this way, IWC’s outstanding craftsmanship and timeless design make the brand image more popular. ‘
Photographed at Goodwood Speedway
The film was shot at Goodwood Manor in southern England. This country resort is not only synonymous with aviation and motorsport, IWC has always maintained a close relationship with it. Since 2015, IWC has been the official timepiece partner of Goodwood Members’Meeting, a unique classic racing event. Goodwood Airport is also home to the Boultbee Flight Academy. The Bouterby Flying Academy is the world’s first officially recognized Spitfire Spitfire Flying Academy and has maintained a close working relationship with IWC since 2018. College founders and pilots Steve Boultbee Brooks and Matt Jones will take off from Goodwood Airport in August this year to begin the ‘Silver Spitfire-The Longest Flight’ adventure. It will be their first time to fly the Spitfire around the earth. IWC is supporting the project as the main sponsor.
Click here to watch the video: www.iwc.com/spitfire
Goodwood members party
‘Goodwood Member Meeting’ was established in 2014 and was initiated by Goodwood Road Racing Club to continue the harmonious atmosphere conveyed by the 71 member meetings held by the British Racing Club from 1949 to 1966. Fellowship of partners. Goodwood Member Meeting is one of the main events organized by the club, which aims to create an intimate and comfortable atmosphere, allowing guests to freely enter and exit any of these places. This is the celebration and recollection of the historical legend season, and it is also the perfect prelude to unveil the follow-up activities. The famous Goodwood Speed Festival and Retro Festival will start in July and September.
Boulderby Flying Academy
The Boultbee Flight Academy is the world’s first Spitfire professional training organization and licensed Spitfire flight supplier. Its owners are British pilots Matt Jones and Steve Boultbee Brooks. The Burntby Flying Academy offers Spitfire experience flights, provides non-professional pilots with an innovative Spitfire flight simulator driving experience, and provides Spitfire fighter driving training to licensed professional pilots. The Bottby Flight Academy offers flight and flight driving experiences in more and more parts of the UK. The college is headquartered at Goodwood Aerodrome, West Sussex, England, next to the white cliffs of Beachy Head and the Needles-this means Spitfire flight experience can be set around the most iconic sights on the British South Coast.